Access to Information

Desired Trend

Up

Current Trend

Up
Baseline (2014): 2,208
Current (2020): 9,682

Theme Collaborative

Definition

Number of OneSTL.org users in the St. Louis Metro Area

Why is it Important?

The OneSTL website was developed to support sustainability efforts throughout the St. Louis region. Local governments, non-profit organizations, private entities, and residents can find resources on the site to help advance their sustainability efforts. Website resources include the OneSTL plan; Sustainable Solutions Toolkit; Sustainable Project Marketplace; and Resource maps, reports and illustrations. This indicator measures how many people in the St. Louis metro area are using OneSTL.org. This indicates the usefulness of the website and how many people or organizations are working to advance sustainability in the St. Louis region. 

How are we Doing?

The number of people using the OneSTL website has increased each year since the plan has been in place, except in 2020 when the number of users was fewer than in 2019 but still more than in any of the previous years.1 In both 2014 and 2015, about 2,000 people used the website over the course of the year. In 2019, that number grew to more than 10,000. In 2020, the number of users was about 9,600. In all seven years, over 30 percent of website users were in the city of St. Louis, but people from across the region are using the website. While this measure does not identify how or why people are accessing the website, the increased number of users indicates that more people in the region know about OneSTL and the resources available through the program. 

Geographic Level

Google Analytics uses designated market area (DMA) boundaries, which for St. Louis includes the 15-county MSA plus 16 additional counties. 

Notes

1Users are those who have had at least one session within the year based on unique IP addresses.

Data Sources

East-West Gateway Council of Governments